Most of us grew up in a world that dedicated a tremendous amount of time and focus to the Annual Marketing Plan. I still have nightmares about the months spent developing such plans with Brand Managers in preparation for an…
Not all metrics are created equal. In marketing, this is especially crucial to keep in mind because paying disproportionate attention to the wrong metrics can lead brands down a long path to a bad ending. In this data driven age,…
To briefly comment on the worth of a Brand is a little like saying … let me explain the meaning of life in 30 words or less. Mercifully, this narrative will not attempt such an ambitious endeavor. Rather, I will…