The evolution of digital media technology is powered by the generational shift from Boomers to Millennials. This has totally disrupted the traditional fundamentals of how brands and marketers reach their audiences, and has business leaders facing unprecedented challenges in managing and growing their organizations.
Business has been significantly disrupted by the pandemic. What worked before does not work any longer. Media consumption by audiences has dramatically shifted from traditional sources such as broadcast TV and Radio and newspapers to digital. News and information are largely consumed digitally. And with that shift comes an entirely new set of requirements and opportunities for marketing and brand development. Overlaying all of that yet another generational shift is accelerating, further complicating marketing strategies.
On Brand Management is designed to help clients manage this new media & marketing world. Our team of experts and long experience in managing paradigm shifts allow us to offer forward-thinking, aggressive strategies to capitalize on opportunities presented in this highly volatile environment.
- Broadcast Radio Advertising
- Local Information Web Sites
- Mobile Marketing
- Social Marketing
- Streaming Audio
- Identity Design & Standards
- Digital Design & Production
- Web Design & Programming
- Mobile App Development
- Digital Ordering/E-Commerce
- Video & Audio Production
- Print Collateral & Advertising
- Online, Social & In-Store
- Consistent Customer Feedback
- Actionable Insights
- Industry Benchmarks
- Operational Improvement
- Brand Improvement
- Loyalty Program Design/Management
- Customer Analysis
- Market Analysis
- Competitive Analysis
- Brand Identity
- Brand Positioning
- Digital & Traditional
- Strategic & Tactical Planning
- Campaign Design & Development
- Program & Project Management
- Results Analysis & Improvement
- Social Marketing
- Digital & Traditional Media
- Current Media Analysis
- Plan Development
- Results Analysis
Chris Petersen is a longtime senior executive in media, marketing services, broadband services and brand development companies. Prior to founding On Brand Management & Media, Inc. in early 2013, he served as President & CEO of Brandstand Group, a national chain restaurant brand development firm. He was President & CEO of broadband services (cable) provider Prime Time Broadband, Senior Vice President for Space Media at aerospace company SPACEHAB, President & CEO at PR services firm NewsUSA, President of the NSE Radio Network, and General Manager of radio station and newspaper owner Lakes Country Communications.
His career also included stops at NASA’s Johnson Space Center as Producer of Space Shuttle Television, at KHOU-TV in Houston as a sports anchor, reporter and producer, and as an on-air personality at radio stations in New York State and Houston.
Petersen has served in senior management of both publicly-held and privately-owned companies. He has designed and executed multiple successful strategic plans for businesses he has led and for multiple clients, including turnarounds, recruited and developed leadership teams, driven rapid sales and profit increases, and is very experienced in managing to regulatory compliance.
Bill Zaccheo has more than 25 years of senior management experience with global media companies where he has been responsible for all critical operating divisions. He works with On Brand clients on digital/traditional media and marketing strategy and supporting various marketing functions.
Bill has gained a broad-reaching and in-depth knowledge of business development, operations, marketing, programming, sales and general management for both start-ups and established enterprises. He has supplemented his corporate experience through a broad range of high-level consulting projects in today’s explosive digital environment; the combination of which uniquely positions him at the forefront of today’s media sector as both a visionary and a seasoned executive.
Throughout his career, Bill has been at the cutting edge of new content and delivery systems. He championed one of the first efforts to stream video, both live and on-demand, via the Internet in 1998 with the multi-award winning ComedyNet.com. He was Senior Executive on the founding management team that created and launched E! Entertainment Television, the team that launched the NFL on ESPN, and the early rollouts of HBO and Cinemax. His efforts helped propel each network to become the marquee brands that they are today.
Most recently Bill Co-Founded and was CEO of WebVet, LLC a leading provider of news and information promoting the health and well-being of pets. WebVet is the first site of its kind to offer only ‘vet approved’ information to pet owners. With this strategy it was able to secure first ever relationships with the American Animal Hospital Association, Zoetis (formerly Pfizer Animal Health) and Elsevier. He remains on the company’s Board.
Steve McNeely has more than 30 years’ experience as a CEO and/or Chairman across a broad spectrum of portfolio companies and completing multiple successful turnarounds in both public and private companies, both domestic and international, as large as $8 billion.
Steve has significant experience in media and advertising. He is currently Executive Chairman of LMA Radio Group and was a board member at Aegis Communications and at GE Capital’s Patrick Media Group.
Steve also has extensive private equity investment experience. He is Founder & Managing Partner at Tantara Capital Partners; was Managing Partner at PSM Equity Partners where along with Peter Ueberroth and private equity partners he invested in marketing, media, communications, advertising and sports properties. Steve’s background has included the purchase of Fairway Outdoor Advertising, President & CEO of HQ Global Holdings, board member at Chase Capital Group, and CEO of several portfolio companies held by private equity.
He also currently serves on the boards of The Advertising Council, the Direct Marketing Education Foundation, Money Management International, and is National Campaign Director for the Coalition of Organ & Tissue Donation.
Steve is a graduate of the University of Kentucky, with post-graduate studies at Wharton and the University of Alabama. He is a former professional race car driver and Air Force pilot.
John Gehron has had a legendary radio career as a programmer and executive in America’s largest markets and with the country’s premier media companies. In recent years he has been deeply involved in digital media, especially streaming content.
He began in Philadelphia as Program Director of CBS’s WCAU-FM (now WOGL), the first major market radio station to try the oldies format. That success led to being transferred to WCBS-FM in New York to start their oldies format in 1972.
In Chicago, Gehron spent 13 years in the 70s and 80s as Program Director and later General Manager of WLS. He re-joined CBS Radio to be General Manager of WODS in Boston, then returned to Chicago with Pyramid Broadcasting as Vice President and General Manager of WNUA-FM. There he created a national standard for the “smooth jazz” format that became a major factor in the nation’s third largest radio market.
Following Chicago, Gehron moved on to senior officer and COO positions at American Radio Systems and Infinity Broadcasting. He served as Senior Vice President of Programming for all of Infinity/CBS. John was Regional Vice President and Market Manager for Clear Channel Chicago’s seven stations as well as handling the surrounding region including Madison, Milwaukee and Eau Claire, Wisconsin.
In 2006 he became General Manager of the newly formed Harpo Radio to build the XM satellite channel “Oprah and Friends”. Gehron currently serves as Chairman of AccuRadio, one of the leading Internet Radio companies, previously serving as their COO.
Gabe Hobbs is a nationally recognized and highly regarded media executive with proven success at both the local and national levels. His deep knowledge of media and emerging digital media platforms uniquely qualifies him to assess content and then develop that content for deployment across multiple media channels, and he is legendary for his ability to help media executives understand the media trends and to adjust accordingly.
From 1998 through 2008 Gabe was responsible for the programming oversight of Clear Channel’s 275 news, talk and sports stations. He also served as the in-house consultant for the Rush Limbaugh Program, the Glenn Beck Show, Trumped with Donald Trump, Costas on the Radio with Bob Costas, the Dr. Laura Program, and Jason Lewis. Gabe also worked on the launch of Fox Sports Radio in 2000 and remained an advisor to the network for eight years.
Gabe has been nominated by his peers eight times and voted by his peers four times as the News/Talk Executive of the Year during his long management career in media. These awards are presented annually by Radio and Records Magazine. Radio Ink Magazine named Gabe one of the top 10 corporate radio programmers in America. He also served on the Associated Press Board of Advisors from 2000 until 2008.
Bubba to those who know him is a 20+ year marketing and advertising veteran.
He has been involved in many core brand and new product efforts, integrated marketing communication initiatives and media buying along with consumer research, analytics and strategic/tactical planning. He also spearheads major projects for clients to insure execution of the strategic and tactical planning.
Bubba has done extensive work with blue chip clients like Reynolds Metals, AT&T, BB&T Financial Services, Schwan’s Bakeries, Kimberly Clark and McCormick Spices, among many others. He also enjoyed stints at BBDO, Ogilvy & Mather and most recently Media Solutions, where he led the Client Services/Strategic Planning team.
He believes today’s evolving media landscape requires an up-to-date understanding of how consumers embrace and interact with both traditional and emerging digital media offerings, and applies that thinking as a foundation of all client strategy and tactical recommendations.
Manuel Solis offers a business lifetime of sales and marketing expertise. He specializes in advising on Multicultural Marketing issues in addition to general marketing counsel.
His 20 years of career success are based on developing unique options to maximize business opportunities. As a strategic thinker, he has developed extensive experience in creating effective advertising, marketing, and trade show strategies that clearly communicate brand value to consumer markets and healthcare professionals.
Manuel served as US and Global Marketing manager for innovative eyewear company Transitions Optical and was instrumental in driving their growth into a multi-billion-dollar brand. During his tenure at Transitions, his Multicultural campaigns won national awards for creativity and effectiveness. He managed overall advertising and public relations agency relationships.
Manuel also serves as Partner, Marketing for Liebeck Morris, a restaurant and conference planning consulting firm, and previously was Managing Director of The Alternative Board in St. Petersburg, FL. That firm offers a collaborative business network environment including business and executive coaching, management consulting and advisory board development for local growth businesses.
Joyce Hess has 30 years of experience in the media business and has an extensive background in categories including retail, restaurants, grocery, broadcast media, automotive, cellular, healthcare, and soft drinks among others.
She has supervised advertising spends approaching $250 million annually but also focuses on precise local market targeting via digital and traditional marketing channels. She works closely with digital partners to develop comprehensive plans to reach Millennials, Gen X and Boomer market targets.
Some of her current and past client relationships include RaceTrac Convenience Stores, Kauffman Tire, Domino’s Pizza, Popeye’s Fried Chicken, Longhorn Steakhouse, Food Lion, The Home Depot, Randstad, AirTouch Cellular and Beau Rivage/Mirage Resort.
While founding and operating her own media planning & buying service, her previous experience as a Media Director/Buyer included positions with Initiative Media, Fitzgerald and Company, Ogilvy & mather and McCann-Erickson.
Joyce holds a Bachelor of Science degree in Communications from Middle Tennessee State University.