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April 20, 2016 – “2/3 of Millennials Don’t Want to Work for You” was the topic for executives attending the Geoprofessional Business Association conference in Dallas, Texas on April 16th.

Gaynor Strachan Chun, Senior Partner at On Brand Management was on hand to discuss why this is the case, to educate the group on Millennials and most importantly, to explain how to evolve business cultures and organizational structures to recruit and retain a Millennial workforce.

Millennials are now the largest demographic group in American history and are the largest segment in the workforce. But their thinking, skill sets, interests, and work habits differ greatly from any other generation and when it comes to soft skills, many lag behind where previous generations were at the same age.

Using a combination of humor, facts, and interaction with the audience along with surveys and videos, Strachan Chun conducted a clinic to help association members understand how to make the most of the talents Millennials have, how to help them succeed as the next generation of leaders, and the depth of the highly disruptive cultural shift this generation represents.

On Brand Management’s Leadership practice is available for consultation with clients interested in better understanding and managing this cultural shift and also for speaking engagements and workshops. Services include counsel to executive management, human resources, workshops and coaching for Millennials and those who work with them.

Contact Gaynor Strachan Chun (gaynorsc@onbrandmanagement.com) or visit http://onbrandmanagement.com/leadership/ to learn more.

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