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Howard Tuuri
Senior Partner

Howard is a 30+ year veteran of sales, sales management and executive management. He emphasizes a sound fundamental background as a platform to build and expand sales performance.

He built his reputation in broadcast media, with sales and management roles in Denver, Atlanta and Tampa. He spent a decade as Vice President/General Manager of 3 radio stations, overseeing a business of $20M+ and intimately knows selling from the perspective of an Account Manager, Sales Manager, and VP/General Manager. He is also no stranger to digital media, launching Cox Radio – Tampa’s new Digital sales operation in 2003 that grew revenue fourfold in four years.

Howard supports and advocates a customer focused sales culture and management approach focused on coaching and developing sales talent.

Howard specializes in helping clients with New Business Development; Sales Talent Assessments; Sales Strategy; Sales Process; Sales Performance Improvement and Sales Coaching.

In addition to his work with On Brand Media, Howard operates Sales Development & Coaching LLC.

Gabe Hobbs
Senior Partner

Gabe Hobbs is a nationally recognized and highly regarded media executive with proven success at both the local and national levels. His deep knowledge of media and emerging digital media platforms uniquely qualifies him to assess content and then develop that content for deployment across multiple media channels, and he is legendary for his ability to help media executives understand the media trends and to adjust accordingly.

From 1998 through 2008 Gabe was responsible for the programming oversight of Clear Channel’s 275 news, talk and sports stations. He also served as the in-house consultant for the Rush Limbaugh Program, the Glenn Beck Show, Trumped with Donald Trump, Costas on the Radio with Bob Costas, the Dr. Laura Program, and Jason Lewis. Gabe also worked on the launch of Fox Sports Radio in 2000 and remained an advisor to the network for eight years.

Gabe has been nominated by his peers eight times and voted by his peers four times as the News/Talk Executive of the Year during his long management career in media. These awards are presented annually by Radio and Records Magazine. Radio Ink Magazine named Gabe one of the top 10 corporate radio programmers in America. He also served on the Associated Press Board of Advisors from 2000 until 2008.

Chris Petersen
Managing Partner

Chris Petersen has held senior executive positions for over 20 years in marketing communications, marketing services, media & local media, and in brand development & strategy.

Serving as CEO across several business sectors he has designed and executed multiple successful strategic plans including turnarounds, recruited and developed leadership teams, driven rapid sales and profit increases and managed to regulatory compliance including Sarbanes-Oxley and various regulatory agencies. He has served in senior management of publicly-held companies and in the private sector and has also worked with government agencies and non-profit organizations.

Chris has spent considerable time in project management for marketing & advertising clients and for corporate clients. The focus on close management of client projects is a fundamental part of On Brand’s cultural DNA.

Before founding On Brand Management he served as President & CEO of Brandstand Group, a national chain restaurant brand development firm. Previously he was President & CEO of broadband services (cable) provider Prime Time Broadband, Senior Vice President for Space Media at aerospace company SPACEHAB, President & CEO at PR services firm NewsUSA, President of the NSE Radio Network, General Manager of radio station and newspaper owner Lakes Country Communications and Producer of Space Shuttle Television at NASA’s Johnson Space Center.

Chris has served in consulting roles designing strategic plans that led to multi-million dollar investments as well as for both for-profit and non-profit organizations counseling executive staff on general management and strategic matters. He has served on several corporate Boards of Directors and has been active in non-profit volunteer work in several local organizations.

Bill Zaccheo
Senior Partner

Bill Zaccheo has more than 25 years of senior management experience with global media companies where he has been responsible for all critical operating divisions. He has gained a broad-reaching and in-depth knowledge of business development, operations, marketing, programming, sales and general management for both start-ups and established enterprises. He has supplemented his corporate experience through a broad range of high level consulting projects in today’s explosive digital environment; the combination of which uniquely positions him at the forefront of today’s media sector as both a visionary and a seasoned executive.

Throughout his career, Mr. Zaccheo has been at the cutting edge of new content and delivery systems. He championed one of the first efforts to stream video, both live and on-demand, via the Internet in 1998 with the multi-award winning He was Senior Executive on the founding management team that created and launched E! Entertainment Television, the team that launched the NFL on ESPN, and the early rollouts of HBO and Cinemax. His efforts helped propel each network to become the marquee brands that they are today.

Most recently Mr. Zaccheo Co-Founded and was CEO of WebVet, LLC a leading provider of news and information promoting the health and well-being of pets.  WebVet is the first site of its kind to offer only ‘vet approved’ information to pet owners. With this strategy it was able to secure first ever relationships with the American Animal Hospital Association, Zoetis (formerly Pfizer Animal Health) and Elsevier. He remains on the company’s Board.

John Gehron

John Gehron brings a legendary radio career to the team as a programmer and executive in America’s largest markets and with the country’s premier media companies.

He began in Philadelphia as Program Director of CBS’s WCAU-FM (now WOGL), the first major market radio station to try the oldies format. That success led to being transferred to WCBS-FM in New York to start their oldies format in 1972.

In Chicago, Gehron spent 13 years in the 70s and 80s as Program Director and later General Manager of WLS. He re-joined CBS Radio to be General Manager of WODS in Boston, then returned to Chicago with Pyramid Broadcasting as Vice President and General Manager of WNUA-FM. There he created a national standard for the “smooth jazz” format that became a major factor in the nation’s third largest radio market.

Following Chicago, Gehron moved on to senior officer and COO positions at American Radio Systems and Infinity Broadcasting. He served as Senior Vice President of Programming for all of Infinity/CBS.

In 2001 John was Regional Vice President and Market Manager for Clear Channel Chicago’s seven stations as well as handling the surrounding region including Madison, Milwaukee and Eau Claire, Wisconsin.

In 2006 he became General Manager of the newly formed Harpo Radio to build the XM satellite channel “Oprah and Friends”.

Gehron currently serves as COO of AccuRadio, one of the leading Internet Radio companies.

Gaynor Strachan Chun

Gaynor Strachan Chun is a pioneer in communications, marketing and business development with a reputation for developing cutting-edge marketing strategies and programs that lean into prevailing and emerging cultural and social narratives that build and grow strong brands which in turn produce excellent results.

She is co-founder and CEO of SM+ART: The science + art of brainpower, a company dedicated to helping people find, be and live as the best version of themselves through discovery of what combo superpowers they have and how to use them in everyday life. The company’s mobile, APP and online products are a mash-up of entertainment, self-discovery and education.

Previously, Gaynor was Senior Vice President at cable channel Ovation overseeing branding, marketing, ad sales and affiliate marketing as well as the company’s educational outreach program. During her tenure she grew the brand with a 57% increase in audience and distribution increased from 5 million to 51 million homes via development and implementing a strategy to establish Ovation as a national arts advocate. These efforts led to Gaynor being invited by the White House to participate in their Urban Economic Forum as well as participation in an Arts Summit at the Aspen Institute.

Gaynor formerly served in senior positions at Oxygen Media, G4, Tech TV and Chiat/Day in California as well as at Foot, Cone & Belding and Geers Gross Advertising in London.

She is a graduate of the University of Edinburgh, Scotland with a BA in History.

Charles “Bubba” Cooper

Bubba to those who know him is a 20+ year marketing and advertising veteran who works with On Brand’s strategic branding and marketing clients. He has been involved in many core brand and new product efforts, integrated marketing communication initiatives and media buying along with consumer research, analytics and strategic/tactical planning. He also spearheads major projects for clients to insure execution of the strategic and tactical planning.

Bubba has done ‎extensive work with blue chip clients like Reynolds Metals, AT&T, BB&T Financial Services, Schwan’s ‎Bakeries, Kimberly Clark and McCormick Spices, among many others. He also enjoyed stints at BBDO, ‎Ogilvy & Mather and most recently MediaSolutions, where he led the Client Services/Strategic Planning team.

Bubba believes that today’s evolving ‎media landscape requires an up-to-date understanding of how consumers embrace and interact with both ‎traditional as well as emerging digital media offerings. It is this understanding that is applied to client ‎marketing goals and is translated into performance driven recommendations. While he is not afraid to ‎take calculated entrepreneurial risks, he deems accountability as sacred in his client relationships.

David Hemingway

David Hemingway brings superior knowledge and experience in digital media, platforms, connected mobile devices, user experience and client services to On Brand. He has led development teams in complex digital media initiatives while driving revenue and overseeing recurring projects.

David is a 20-year digital media and marketing executive with proven success leading large scale solutions through the entire project lifecycle from initial strategy to end-to-end implementation. He has served as Director of Digital Media Services for AllDigital, Senior Producer/Project Lead for Mobile and Online Game Development at Burton Design Group and as co-Founder at Vimation. He has also served as Account Director at Greenlight Communications and Account Executive at Chiat Day.

His clients have included: Apple, AT&T, Conde Nast, Cox Media Group, FX Television, IBM, Lincoln Mercury, Miramax, NBC, Nestle, Nike, Shakey’s Pizza, Timex, Toyota, and Vivendi Universal.

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