A Complex and Diverse Landscape
Linear media outlets such as television, radio and print are aggressively curating digital and social media platforms while also trying to protect their core competencies. Digital properties are fending off the onslaught of daily digital launches along with the arrival of linear outlets that come with built-in audiences and sponsorship. These same digital enterprises are also evaluating the benefits of moving into linear like Vice’s recent launch of Viceland.
Concurrent to all this, in recent years many brands have learned to utilize media and proprietary content to differentiate themselves from competition. In both short and long formats, branded entertainment can be found on corporate websites, YouTube, Snapchat, Tumblr and even traditional television outlets.
Whatever the goal, On Brand’s C-Suite team will readily understand client’s linear and digital needs, and how to utilize branded entertainment to separate you from the field. We’re prepared to help you identify and reach your goals through audience research, strategies, creative content developed with our creative partners, and tactical plans that will appeal to your audiences and deliver analytics that are sure to reflect the desired results.
Areas of expertise include: