On Brand Media was formed in 2012 to serve the local media industry segment. While newspapers have been rapidly declining for some time and as cable loses subscribers who “cut the cord,” local radio has largely maintained its audience reach and attractive cash flow margins.
However, rising expenses and debt are squeezing those margins because market revenue has not grown as fast as expenses. Local radio management is pressured to raise revenue and cut programming budgets. The results have been uneven at best.
On Brand Media matches our core competencies with what the local media industry needs most: revenue growth, programming, talent development, management, marketing and Digital. Our approach to the local media business marries all of that with the client side of the business to provide a go-forward business model.
Our principals are experts from radio, advertising, marketing, digital and media buying segments of the industry and have decades of hands on operational experience. Coupled with our mergers & acquisitions experience, On Brand Media is pleased to offer clients a turn-key solution to their challenges.
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