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DIGITAL

Platforms & Frameworks Powering Mobile & Web

With the complexities of today’s technology landscape it’s critical to put forth digital initiatives that reinforce your business objectives.

Whether used as marketing support or commerce vehicles, your web and mobile platforms are critical to survival in today’s world. On Brand’s team has the expertise to help you manage this process and insure you have the correct functionality and cohesive user experience to meet your objects.

Digital Services

On Brand will partner with you through design, development and long-term management of all your digital needs. Our team of senior strategists and project managers, along with proven strategic development alliances will insure you will be delivered a wide spectrum of award winning solutions. On Brand will also insure you’re getting the biggest bang for your buck.

Throughout the process On Brand will follow best industry practices, be fully transparent in explaining all facets of the development process, and most important, be flexible in our engagement models with clients.

Case Studies

CLIENT & SOFTWARE DEVELOPMENT MANAGEMENT

A top 5 consumer content platform looked to expand its digital services and features for existing customers. Engaged On Brand to oversee and manage the $30 million expansion project for the client’s Mobile & Web platform serving millions of customers.

RESULTS: project is on time and on budget
VIEWER ENGAGEMENT STRATEGY & PRODUCT PLACEMENT
‘In Men We Trust’

An innovative concept for online programming, the objective was to demonstrate a groundbreaking way of presenting original content online. Developed and integrated the technology platform where viewers will experience original entertainment while also enabling consumers to interact with the content timeline itself, allowing them to click on characters to get an in-depth look at information such as backgrounds, where they are, what they are eating and what they are wearing. In particular, the audience is able to find out more about “placed” products and purchase those items.

RESULTS: Concept and technology behind the program was nominated for an Emmy.
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VIEWER ENGAGEMENT, REVENUE STRATEGY, PRODUCT PLACEMENT
‘In Men We Trust’

The objective was to create an innovative way to integrate product sponsors as part of the programming content. Used interactive video functionality to allow sponsor/advertisers to highlight products used in the show and viewers to purchase products directly through the viewing experience.

RESULTS: The platform, functionality and content management system was used in multiple NBC prime time programming extended online.
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VIEWER ENGAGEMENT, STRATEGY, ADVERTISING / SPONSORSHIP / E-COMMERCE SYNDICATED PLATFORM
Instructional Soccer Videos

Created a destination site and content management system for instructional videos with playlist and sharing capabilities that incorporated the ability for sponsors to be integrated with the content and user experience.

RESULTS: Viewership increased 200%; revenue increased 300%
Soccer

Sample List of Clients

Practice Leaders

Hemingway
David Hemingway
Kauffman
Greg Kauffman
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