What Do Consumers Think of Rich Media? (May, 2004)
How Consumers Interact and React, What Standards Should Apply

Spring-Clean Your In-House Lists ( April 28, 2004 )
Proactive; permission-based e-mail marketing programs are the foundation of successful digital marketing. One of the best ways to ensure success is to build a relationship with existing customers and prospects. The best e-marketers know their in-house lists are their most valuable marketing databases.

Growing an E-Mail List: Five Practical Tips ( March 25, 2004 )
When is enough, enough? Never, if you're growing an e-mail list... Here are some tips for deeper analysis and really identifying where you can boost opt-ins.

Anatomy of a Solid DM E-Mail ( March 8, 2004 )
"Every so often, I receive an e-mail that's so irresistible, so exemplary, and so well done, I'm compelled to critique it..."

CAN-SPAM and E-Mail Sender Fields (March 1, 2004)
who, or what, really should be in the sender field: brands, products, list owners, or individuals?

Could E-Mail Postage Produce Pickpockets? ( February 20, 2004 )
"How much would it have cost legitimate e-mailers and marketers had they paid "postage" to send the tens of thousands of unsolicited messages I received from them this month?"

Hey, E-Trailers: Wake Up! ( February 12, 2004 )
Forty-three days into CAN-SPAM, and results are highly predictable. Law-abiding marketers have worked overtime to ensure all their messages comply with the new law. The dark side: pornographers, deceitful Viagra cloners, and get-rich schemers have lost not one wink of sleep.

CAN-SPAM: The Reality ( January 12, 2004 )
We finally have a national law to replace a patchwork quilt of state legislations that attempted to deal with spam. Regardless of whether you feel CAN-SPAM isn't strong enough or relieved it's replaced that onerous California law, it is law now. You have to deal with it.

Four Questions for Predicting E-Mail's Future (December 3, 2003)
E-mail has revolutionized the way we work, communicate, and market products. But where will it be tomorrow? And how can you anticipate and capitalize on the societal and technological changes this rapidly evolving medium will bring?

When Brand Marketing and Direct Marketing Collide (November, 2003)
Is the Line Between Brand Marketing and Direct Blurring?

E-Mail: Less Is Always More (October 27, 2003)
Incredibly, the biggest barrier to reaching consumers via e-mail isn't spam; rather, it's the staggering volume of messages sent by legitimate marketers.

2003 Consumer E-mail Study (October, 2003)
The fourth of DoubleClick's annual consumer e-mail studies points to an increasing sophistication in consumer usage of email functionality and a corresponding complexity of purchasing behavior.

Three Newsletters That Sell (July 28, 2003)
Paul Soltoff discusses three very different newsletters that work and why they're successful.

Don't Give Up! E-Mail List Rental Isn't Dead (July 7, 2003)
Ben Isaacson discusses how renting e-mail lists can be successful and how e-mail marketing has changed recently.