On Brand Management & Media is a diverse, problem-solving firm that believes the ability to market ideas externally and internally is essential to an organization’s success.
The evolution of digital media technology is powered by the generational shift from Boomers to Millennials and now to Gen Z. Three very different audiences consuming media in different ways, totally disrupting the traditional fundamentals of how business leaders manage and grow their organizations while facing myriad new challenges.
Business has also been significantly complicated by the pandemic. Underlying all of this complexity, the rapid advancement of technology has created an unprecedented fast-paced environment. We assist clients in dealing with today’s challenges across strategic and tactical platforms.
We also identify and arrange investment opportunities in a variety of sectors including, but not limited to media, marketing & advertising, real estate development and restaurants.
Marketing and General Business Success in today’s environment requires an integrated approach in communication channels as well as flexibility in planning and execution. Digital channels alone are insufficient to reach target audiences. Digital supported by a reach media channel such as TV or Radio has been proven to be far more effective at achieving success.
On Brand Management & Media is designed to help clients manage this new dynamic marketing, media and general business world. Our team of experts and long experience in managing paradigm shifts allow us to create effective, aggressive strategies to capitalize on opportunities presented in this highly volatile environment.
- Strategic Planning
- Tactical Integration of Strategy
- General Management
- Brand Development
- Marketing Planning & Implementation
- Operational Improvement
- Customer Analysis
- Market Analysis
- Competitive Analysis
- Brand Identity
- Brand Positioning
- Digital & Traditional
- Strategic & Tactical Planning
- Campaign Design & Development
- Program & Project Management
- Results Analysis & Improvement
- Social Marketing
- Digital & Traditional Media
- Current Media Analysis
- Plan Development
- Results Analysis
- Identity Design & Standards
- Digital Design & Production
- Web Design & Programming
- Mobile App Development
- Digital Ordering/E-Commerce
- Video & Audio Production
- Print Collateral & Advertising
- Online, Social & In-Store
- Consistent Customer Feedback
- Actionable Insights
- Industry Benchmarks
- Operational Improvement
- Brand Improvement
- Loyalty Program Design/Management
Chris Petersen is a dynamic business executive with over 25 years of success in strategic planning, business development, and operations management across diverse industries in both the public and private sector. Experience includes defining strategic direction, sales and operations planning, developing marketing strategy, turning around underperforming businesses, harnessing technology to optimize business performance, and leading high performing teams to success.
Mr. Petersen has demonstrated expertise managing multi-million-dollar P&L, business development and marketing activities, contract negotiation, and cultivating strategic partnerships. He communicates well at all levels, demonstrates strong business acumen and relationship building to retain long-term client relationships, and leverages servant leadership style to foster positive company culture that consistently delivers results.
Mr. Petersen has held senior executive positions in a variety of industries in both public and private company environments. He was CEO at brand development company BrandStand Group in Washington, DC, concentrating on chain restaurant brands. He also was CEO at broadband services provider Prime Time Broadband in Orlando, Florida. Previously, Mr. Petersen was Senior Vice President for Space Media at aerospace company SPACEHAB in Washington, DC, President & CEO at NewsUSA in Washington, DC and President at NSE Radio Network in New York.
His background also includes serving as General Manager of Lakes Country Communications, owner of radio stations and shopper papers. Mr. Petersen was Producer for Space Shuttle Television at NASA’s Johnson Space Center in Houston, Texas and was also a sportscaster for KHOU-TV in Houston, and an on-air talent for radio stations in New York and Houston.
Bill Zaccheo has more than 25 years of senior management experience with global media companies where he has been responsible for all critical operating divisions. He works with On Brand clients on digital/traditional media and marketing strategy and supporting various marketing functions.
Bill has gained a broad-reaching and in-depth knowledge of business development, operations, marketing, programming, sales and general management for both start-ups and established enterprises. He has supplemented his corporate experience through a broad range of high-level consulting projects in today’s explosive digital environment; the combination of which uniquely positions him at the forefront of today’s media sector as both a visionary and a seasoned executive.
Throughout his career, Bill has been at the cutting edge of new content and delivery systems. He championed one of the first efforts to stream video, both live and on-demand, via the Internet in 1998 with the multi-award winning ComedyNet.com. He was Senior Executive on the founding management team that created and launched E! Entertainment Television, the team that launched the NFL on ESPN, and the early rollouts of HBO and Cinemax. His efforts helped propel each network to become the marquee brands that they are today.
Most recently Bill Co-Founded and was CEO of WebVet, LLC a leading provider of news and information promoting the health and well-being of pets. WebVet is the first site of its kind to offer only ‘vet approved’ information to pet owners. With this strategy it was able to secure first ever relationships with the American Animal Hospital Association, Zoetis (formerly Pfizer Animal Health) and Elsevier. He remains on the company’s Board.
Steve McNeely has more than 30 years’ experience as a CEO and/or Chairman across a broad spectrum of portfolio companies and completing multiple successful turnarounds in both public and private companies, both domestic and international, as large as $8 billion.
Steve has significant experience in media and advertising. He is currently Executive Chairman of LMA Radio Group and was a board member at Aegis Communications and at GE Capital’s Patrick Media Group.
Steve also has extensive private equity investment experience. He is Founder & Managing Partner at Tantara Capital Partners; was Managing Partner at PSM Equity Partners where along with Peter Ueberroth and private equity partners he invested in marketing, media, communications, advertising and sports properties. Steve’s background has included the purchase of Fairway Outdoor Advertising, President & CEO of HQ Global Holdings, board member at Chase Capital Group, and CEO of several portfolio companies held by private equity.
He also currently serves on the boards of The Advertising Council, the Direct Marketing Education Foundation, Money Management International, and is National Campaign Director for the Coalition of Organ & Tissue Donation.
Steve is a graduate of the University of Kentucky, with post-graduate studies at Wharton and the University of Alabama. He is a former professional race car driver and Air Force pilot.
John Gehron has had a legendary radio career as a programmer and executive in America’s largest markets and with the country’s premier media companies. In recent years he has been deeply involved in digital media, especially streaming content.
He began in Philadelphia as Program Director of CBS’s WCAU-FM (now WOGL), the first major market radio station to try the oldies format. That success led to being transferred to WCBS-FM in New York to start their oldies format in 1972.
In Chicago, Gehron spent 13 years in the 70s and 80s as Program Director and later General Manager of WLS. He re-joined CBS Radio to be General Manager of WODS in Boston, then returned to Chicago with Pyramid Broadcasting as Vice President and General Manager of WNUA-FM. There he created a national standard for the “smooth jazz” format that became a major factor in the nation’s third largest radio market.
Following Chicago, Gehron moved on to senior officer and COO positions at American Radio Systems and Infinity Broadcasting. He served as Senior Vice President of Programming for all of Infinity/CBS. John was Regional Vice President and Market Manager for Clear Channel Chicago’s seven stations as well as handling the surrounding region including Madison, Milwaukee and Eau Claire, Wisconsin.
In 2006 he became General Manager of the newly formed Harpo Radio to build the XM satellite channel “Oprah and Friends”. Gehron currently serves as Chairman of AccuRadio, one of the leading Internet Radio companies, previously serving as their COO.
Jay Meyers has advised many of the large media lenders and well-known PE firms in the media space, as well as broadcasters both domestically and internationally and provides expert witness, trust, and receivership services in the broadcasting space. Jay was also the Chief Executive Officer of Adelante Media Group, which specialized in Spanish language programming and served on the Board of R Communications which owned radio stations on both sides of the Texas/Mexico border. Earlier in his career he was a Senior Vice President at both Jacor Communications and Clear Channel Radio and President/COO of Sherman Broadcasting Company.
Jay has provided services as Chief Executive Officer of BCA Radio of San Diego, which owned the U.S. rights to three Mexican licensed radio stations and currently is Chief Operating Officer of Horizon Broadcasting of Florida. In 2010, he was the Trustee for Regent Broadcasting’s bankruptcy and currently operates the Fort Collins/Lafayette Divestiture Trust. Jay provided CEO oversight for Blue Sun Media, a digital solutions company and served for five years on the Board of the legendary WBEB-FM, “More 101.1 FM” in Philadelphia. Internationally, Jay provides management consulting services for the top radio ownership group in the Cayman Islands. He also currently serves as President & CEO of Broadcast Management and Technology, LLC.
Jay is a past winner of the Radio Wayne as America’s Best Broadcaster awarded by Radio Ink and received a Lifetime Achievement Award from his Alma Mater Drexel University.
Bubba to those who know him is a 20+ year marketing and advertising veteran.
He has been involved in many core brand and new product efforts, integrated marketing communication initiatives and media buying along with consumer research, analytics and strategic/tactical planning. He also spearheads major projects for clients to insure execution of the strategic and tactical planning.
Bubba has done extensive work with blue chip clients like Reynolds Metals, AT&T, BB&T Financial Services, Schwan’s Bakeries, Kimberly Clark and McCormick Spices, among many others. He also enjoyed stints at BBDO, Ogilvy & Mather and most recently Media Solutions, where he led the Client Services/Strategic Planning team.
He believes today’s evolving media landscape requires an up-to-date understanding of how consumers embrace and interact with both traditional and emerging digital media offerings, and applies that thinking as a foundation of all client strategy and tactical recommendations.
Manuel Solis offers a business lifetime of sales and marketing expertise. He specializes in advising on Multicultural Marketing issues in addition to general marketing counsel.
His 20 years of career success are based on developing unique options to maximize business opportunities. As a strategic thinker, he has developed extensive experience in creating effective advertising, marketing, and trade show strategies that clearly communicate brand value to consumer markets and healthcare professionals.
Manuel served as US and Global Marketing manager for innovative eyewear company Transitions Optical and was instrumental in driving their growth into a multi-billion-dollar brand. During his tenure at Transitions, his Multicultural campaigns won national awards for creativity and effectiveness. He managed overall advertising and public relations agency relationships.
Manuel also serves as Partner, Marketing for Liebeck Morris, a restaurant and conference planning consulting firm, and previously was Managing Director of The Alternative Board in St. Petersburg, FL. That firm offers a collaborative business network environment including business and executive coaching, management consulting and advisory board development for local growth businesses.